End-to-end creator campaigns — strategy, discovery, delivery.
Built for small-to-mid-sized companies. Commission-only: we earn when you do.
We work on commission. That means we pick our campaigns carefully.
Most small-to-mid-sized companies doing creator marketing today face two options. Both are broken.
Creator databases sell you a filtered list and expect you to do the rest: pitch every creator, qualify the fit, negotiate the deal, coordinate the placement, measure the outcome. What you get is a lead list, not a campaign. Every hour of filtering is an hour you don't have.
Traditional creator marketing agencies run on retainers sized for eight-figure marketing budgets. If yours is smaller, you're either priced out — or treated as a secondary account while the agency's real clients get the attention. The retainer gets paid whether the campaign converts or not.
Most companies in the middle run sporadic one-off campaigns, hire a freelancer, or quietly give up on the channel. None of it compounds.
CastWorks is a full-service creator marketing operation — strategy, discovery, delivery, reporting — run on pure commission. You pay when deals close. Nothing before. Nothing on retainer. No platform fee.
That math only works for us because our internal infrastructure collapses the expensive parts of the work. Discovery that would take a team of sourcers weeks, we run in hours. Vetting that would require a sourcing analyst per creator runs through our own tooling. The operational overhead that forces every other agency into retainer pricing, we've engineered out.
What's left is the part you can't automate — strategy, judgment, relationship work. That stays human. The whole package fits in a budget a real mid-market company can sustain.
Four steps from brief to close. Typically two to four weeks, end to end.
Sourcing. Vetting. Outreach. Contracts. Reporting.
Those are our job. Your job is the brief and the approval.
Most agencies charge retainers because forecasting hours across clients gives them predictable cashflow. The trade-off is that they get paid the same whether your campaign converts or doesn't. That's a bad bet for you.
Commission-only inverts it. We make money when you make money. We don't take campaigns we can't close. We don't stretch a campaign across more hours than it needs. The incentive is aligned by construction.
A commission on deals we close, together.
The risk-free infrastructure, built for the companies databases failed and agencies priced out.
Creator advertising grows four times faster than total media spend. Global spend on the channel now clears $37B. Every number says it's one of the most efficient ways for a company to reach a specific audience.
And yet creator marketing has effectively been reserved for enterprise budgets. Not because the creators aren't there — the creators are everywhere. Because nobody has built the infrastructure to serve anyone below enterprise scale.
There's a structural reason. Running a creator campaign end-to-end — scoping, sourcing, vetting, outreach, contracts, reporting — takes real hours. At enterprise budgets, an agency absorbs those hours per client. At mid-market budgets, they can't. So the mid-market gets two leftover options: software you have to operate yourself, or agencies that don't really want your business.
CastWorks fixes the math. Our internal tooling collapses the cost of discovery and vetting by orders of magnitude. What's left is the work that can't be automated — and that stays human. The result is an agency-grade service priced at a commission a real mid-market company can sustain.
The channel shouldn't be a luxury anymore. That's what we're building.
Creator marketing only works for certain businesses. The form below takes three minutes and tells us enough to know whether we should talk.
If we're a fit, we'll scope a campaign for you. If we're not, we'll tell you.
Please try again, or email us directly at hello@castworks.co.
We read every intake ourselves. If we're a fit, you'll hear back within two business days.